1:50 concept model of the ZOHO housing block: white foam terraces with black figures and golden greenery

ZOHO

Project
ZOHO
Client & Architect
MORE Architecture
Location
Rotterdam, NL
Materials
foamboard and EPS foam
Concept Model
1:50

The redevelopment of the housing block on Almondestraat, designed by MORE Architecture, is a key component of the ZOHO inner-city transformation. Drawing inspiration from the neighbourhood’s industrial heritage and its ambitious green initiatives, the project envisions three distinct layers: Lab, Land, and Urban. While the massing of the design clearly defines these individual volumes, its purpose is to create inviting pockets and spaces between homes and propose new connections among apartments, layers and residents.

model created during a tenure at MORE Architecture. Ownership credited to the firm.



The housing block designed by MORE Architecture consists of six distinct typologies. On the plinth level they foster active interactions with the street, while on the upper 'Land' layer, terraces and exterior galleries allow both visual and physical connections between neighbours. This model highlights not only the architectural aspects of the design, but also the social possibilities and dynamics it proposes. By abstracting the volume and materialization, we emphasize the terraces and the 'elevated street' concepts, which are at the core of the project. The exaggeration of people and greenery is to clearly demonstrate how the design encourages informal interactions among residents, both on the terraces and within the exterior galleries.

Design and architecture create more than buildings, they envision new forms of urbanity and ways of living, particularly in established areas like the ZOHO neighbourhood. Through model making, we can reflect and present these ideas, inviting viewers to engage with and interact with the proposed vision. In this case, we invite viewers to step into the role of a neighbour on Almondestraat, actively participating in the relationships and community interactions created by this design.